You've created a Value Proposition that you want to test. Either because of uncertainty, creativity, or feature creep, you've got way too many options. How can you get your customer to help you find the most important features?
Erik van der Pluijm - Nov 08 2019 - 5 min read
As you probably read a hundred times, innovation starts by understanding your customer. What do they try to achieve? What is the ‘Job’ they try to get done? And how can you help them achieve it? The Job Map can help you.
Erik van der Pluijm - Nov 03 2019 - 6 min read
Use the Experiment Cheatsheet to find out the experiment you should run next
Erik van der Pluijm - Sep 02 2019 - 5 min read
Any serious new project, whether it is a startup, a new product, or another type of venture, is a big commitment. It will take you time, money, and effort. There simply are no ‘easy business ideas’. So it makes sense to try and make your effort worthwhile. Sounds good, but where do you start?
Erik van der Pluijm - Oct 14 2019 - 5 min read
Use patterns to generate new ideas fast!
Erik van der Pluijm - Sep 22 2019 - 6 min read
The ‘Exit Poll’ experiment aims to get a reaction from test subjects just at the time they have experienced the problem.
Erik van der Pluijm - Aug 21 2019 - 8 min read
How startups and innovators can make sense of their experiment results in a workshop
Erik van der Pluijm - Jun 17 2019 - 6 min read
When you are developing a new digital service or startup, it is vital to understand how you will reach your customers. The Pirate Metrics Canvas will help you do that.
Erik van der Pluijm - May 21 2019 - 3 min read
Use Pirate Metrics to guide you towards increased customer satisfaction, retention, and referral
Erik van der Pluijm - Mar 29 2019 - 8 min read
A step-by-step example of creating customer personas
Erik van der Pluijm - Mar 28 2019 - 8 min read
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