Experiment Recipe: Exit Poll
The ‘Exit Poll’ experiment aims to get a reaction from test subjects just at the time they have experienced the problem.
Erik van der Pluijm - Aug 21 2019 - 8 min read
|Time||± 45 minutes|
|Difficulty||3 / 5|
|People||3 - 5|
|Author||Erik van der Pluijm|
|License||CC BY SA 4.0|
When ideating, and coming up with different options, you often end up with a long list of ideas. How to choose the ones to work on?
One way is to look at the impact vs uncertainty these ideas might have on your business (see Uncertainty Matrix).
But another, highly effective way is to look at how risky vs rewarding the ideas or directions might be.
The Risk Reward Matrix helps you map ideas, strategies, and directions, allowing you to make more informed decisions.
The first step is to collect the things you want to map. The Risk Reward Matrix is a great tool to choose among various options or possible directions, for instance, different business models to explore, different sales strategies to follow, or different experiments to run.
Get a list of ±10-20 items, and make sure you label each clearly on a post-it note.
First, for each of the post-its you wrote, map them only on the 'reward' axis. It is usually easier to gauge the reward. Have team members pick each post-it, and place it on the vertical central line where they think it should go.
Tip! Have the person that places the post-it explain what it is and why they are placing it there.
Tip! When you're done, step back and see if the items are ordered correctly in terms of relative rewards. That means, an item should be less rewarding than all items above it, and more rewarding than all items below it.
Next, have the team silently reshuffle the post-its on the horizontal axis. They can move post-its left and right, reflecting how risky they think achieving them is. If you don't agree on the horizontal position, choose the left-most one (the most risky), as your disagreement reflects that risk. EXAMPLE Think of risk as the probability of failure, and the impact of that failure. An experiment by itself may have a risk of failure, but it becomes high risk when it can backfire and the people in the experiment start complaining about your company on social media.
Tip! When you're done, step back and see if the items are ordered correctly in terms of relative risks. That means, an item should be less risky than all items to the right of it, and more risky than all items to the left of it.
There are in essence 5 big groups that each post-it can end up in. Look at the checklist below, and find the post-its that are low-hanging fruit or that are high-risk. Use that to inform your choice.
Use the result to inform your next decisions.
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