List of all Visual Tools

The 'Affinity map' is a way to organize ideas quickly without imposing an implicit structure. The organization 'emerges' from the ideas.

The Algorithm Maturity Level can be very insightful when figuring out with a team where to start the AI transition and what goals to set.

The Assumption Mapping canvas is a lightweight tool that can help you prioritize your assumptions and to find which one to try to validate first. A perfect tool to use before you start experimenting.

Card sorting is a technique that can help you to prioritise among different options, it can also be user to get insight in the priorities of other people.

The Causal Loop Diagram helps you make sense of a complex web of interlocking causal relationships in a visual way.

A cause-effect diagram is a visual tool designed to help you explore and identify possible causes for a problem or an observed phenomenon. This helps you to come up with possible root causes for the problem you observed, that you can then use to build experiments around.

The creative matrix is an alternative way of getting to a large collection of new ideas quickly. When you’re finding that everyone’s ideas are too similar, it’s time to expand the boundaries of your thinking with the Creative Matrix.

The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve.

The Customer Need Canvas helps you to make sense of the different needs you have uncovered for your potential customers.

Define the design criteria your product or service should follow and bring clarity to your innovation journey in under 45 minutes using the Design Criteria Canvas.

Use the Eisenhower Matrix to figure out what tasks to focus on – or to help you vet different startup ideas.

The experiment canvas helps you design the right experiment at the right time. With this canvas, it is easy to design a well-defined experiment.

The Experiment Results Canvas helps you to make sense of the outcomes of a qualitative experiment in a workshop setting.

Coming up with a vision statement and ‘rallying cry’ is often the hardest part of defining your vision. The Golden Circle canvas helps you take the first steps.

Increase sales, satisfaction, and retention by designing the primary interactions your customers have with your product or service as habits.

The Ikigai exercise can help you to define your personal perspective, by asking yourself four key questions.

Thinking about what your customer is trying to achieve as a way to define your value proposition just makes a lot of sense, instinctively. But how do you actually define that elusive Job to be Done? The Job Map Canvas can help!

The Landing Page Canvas is useful when you have decided to run an online experiment that you need a Landing Page for.

Similar in purpose to the Business Model Canvas, the Lean Canvas is a single-page representation of all of the important aspects of a new business idea. It is the perfect one-page format for brainstorming possible business models.

This tool will help you to flesh out different value proposition options and to make them presentable so they can be shown to potential customers very quickly.

The Persona Canvas gives you an easy to read visual of that can help you to understand your users or customers. What are their goals? What are they trying to achieve?

When you are developing a new digital service or startup, it is vital to understand how you will reach your customers. The Pirate Metrics Canvas helps you make sense of this process.

The Pitch Canvas © was created by David Beckett to help startups design better pitches. Its building blocks help you structure your story and shows which questions to answer to have a successful pitch. The Pitch Canvas © is used by numerous Startups, Accelerators and Corporates to develop innovative, winning pitches.

The Product Box exercise helps you when you need to convert an abstract concept into something tangible that you can evaluate with people that were not intimately part of the design process.

The Risk Reward Matrix helps you to balance Risk and Reward when choosing among options.

How do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions; they need to be tested.

Map the different stakeholders that influence your project and explore how they are linked together and how you might influence or navigate them.

It is very difficult to judge how far a startup has progressed. What is needed is an evidence based, measurable progression towards a viable business, with clear next steps and milestones. The Startup Readiness Level (inspired by Steve Blank’s Investment Readiness Level) tries to give you that map.

The stepping stones vision canvas combines the ‘north star’ you defined in terms of your statement and themes with the steps you can take to get there.

Create better stories and presentations in under 45 minutes using the Storytelling Canvas

The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a traditional, but very effective tool to zoom in on one idea and really find out its strengths and weaknesses.

The Trend Canvas helps you map different trends in the world around your business that may impact you in the future.

The Uncertainty Matrix helps you find threats and opportunities that are uncertain but can have a big impact on your business

The User Day exercise is a visual tool that promotes a user-centered approach to product and service innovation.

The purpose of this tool is to fill up an entire wall with the ideas generated by a team in a short amount of time.